Taste Your Future
Between 2015 and 2018, Ontario’s food and beverage processing industry faced growing workforce challenges driven by an aging workforce, limited sector visibility, and increasing competition for talent.
In response, Isabel Dopta Consulting developed and delivered Taste Your Future, a province-wide awareness and engagement initiative designed to introduce jobseekers and students to career opportunities in the sector.
Taste Your Future focused on early-stage talent attraction, building awareness among students, newcomers, and jobseekers who were often unfamiliar with the scale, innovation, and career potential of food and beverage processing.
The campaign was delivered in partnership with industry stakeholders, workforce organizations, educators, and government partners to ensure credibility, reach, and alignment with employer needs.
The program engaged participants through campus events, industry workshops, career fairs, and in-class presentations, offering practical labour market information, employer insights, and exposure to real-world career pathways. By bringing industry directly into educational and community settings, Taste Your Future helped shift perceptions of the sector and positioned it as a viable, long-term career option rather than a stopgap job.